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Investment in Off-Plan vs. Ready: Where Does Direct Financing Offer the Best Returns?

Should you buy off-plan with direct financing from the developer or acquire a ready property financed by a bank? The comparative analysis between these two strategies reveals distinct return profiles — and the winner depends on your horizon, available capital, and risk tolerance for construction.

April 22, 202611 min readBuldora Insights
Key Insight

Should you buy off-plan with direct financing from the developer or acquire a ready property financed by a bank? The comparative analysis between these two strategies reveals distinct return profiles — and the winner depends on your horizon, available capital, and risk tolerance for construction.

Investing in off-plan properties with direct financing can yield a total return of R$ 575,000 on a capital commitment of R$ 280,000 over five years, compared to R$ 1,032,000 on a cash purchase of a ready property. This results in a 205% return on capital for off-plan investments, making it a compelling choice for investors with limited cash.

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Where Does Direct Financing Offer the Best Returns: Off-Plan or Ready Properties?

The return on investment varies significantly between off-plan and ready properties. Off-plan purchases can provide a discount of 15% to 30% on market value, while ready properties typically sell at market price. Investors can expect a net cap rate of 6% to 9% per annum for off-plan properties versus 5% to 8% for ready properties. Understanding these differences is crucial for investors, especially those abroad with limited capital. Off-plan purchases allow for lower initial capital disbursement, with only 30% to 50% of the property value required before keys are received, compared to 20% to 30% for ready properties.

"Investors must carefully weigh the benefits of off-plan versus ready properties, particularly in terms of capital commitment and potential returns." — Raphaela Rolim, Co-founder and Chief Strategist

What Are the Two Investment Strategies?

What Is Strategy A: Off-Plan Purchase with Direct Financing from the Developer?

Investors can purchase an apartment during the construction phase, with payments made directly to the developer. Properties are typically delivered within 24 to 48 months. This strategy allows investors to receive keys and rent out the property or sell the contract before delivery for a premium.

What Is Strategy B: Purchase of Ready Property with Bank Financing or Cash?

Acquiring a fully constructed apartment allows for immediate rental income. Financing options include banks such as Caixa, Bradesco, or Itaú, with rental income starting from the first month. This strategy requires a larger initial capital outlay, as investors typically pay 100% of the property value upfront.

How Do Off-Plan and Ready Properties Compare in Terms of Returns?

Indicator Off-Plan (direct credit) Ready (bank financed) Ready (cash)
Discount on market value 15% to 30% (launch price) 0% (market price) 0% to 5% (negotiation)
Total capital disbursed until keys 30% to 50% of value 20% to 30% (down payment) 100%
Monthly income during construction None None N/A (cash immediate)
Start of rental income After delivery (24-48 months) Month 1 Month 1
Estimated appreciation during construction 20% to 40% over launch N/A N/A
Net cap rate post-delivery 6% to 9% p.a. 5% to 8% p.a. 6% to 9% p.a.
Risk of construction delay Yes (typical 6 to 12 months) None None
Requires proof of income in Brazil No (direct credit) Yes No

What Are the Total Returns Over a 5-Year Period?

**Scenario A: Off-Plan Purchase with Direct Financing** - Launch price: R$ 700,000 (20% below estimated delivery value) - Estimated market value at delivery (month 30): R$ 875,000 (+25%) - Capital disbursed until delivery: R$ 280,000 (40%) - Annual Airbnb income post-delivery (years 3 to 5): R$ 65,000/year net - Additional appreciation post-delivery (2 years at 15% p.a.): +R$ 270,000 **Total return in 5 years:**
Item Value
Appreciation during construction (+25%) R$ 175,000
Appreciation post-delivery (2 years, 15% p.a.) R$ 270,000
Net rental income (2 years) R$ 130,000
Total return R$ 575,000
On capital disbursed (R$ 280,000) +205%
**Scenario B: Purchase of Ready Property for Cash** - Price: R$ 700,000 (current market price) - Annual Airbnb income: R$ 65,000/year net - Annual appreciation: 15% p.a. **Total return in 5 years:**
Item Value
5-year appreciation (15% p.a. compounded) R$ 707,000
Net rental income (5 years) R$ 325,000
Total return R$ 1,032,000
On capital disbursed (R$ 700,000) +147%
The cash purchase yields a greater total return, but the off-plan investment offers a higher return on committed capital due to lower initial cash requirements.

When Is Direct Financing for Off-Plan Clearly Superior?

When Is It Suitable for Buyers Without Full Capital?

Financing off-plan allows buyers to access a R$ 700,000 property with only R$ 280,000. This option is essential for those lacking the full amount.

When Is It Profitable to Sell the Contract Before Delivery?

The assignment of rights allows for profitable strategies in off-plan markets. In Itapema and Balneário Camboriú, contracts can be assigned at a premium of 15% to 35% over the launch price.

When Is It Necessary for Buyers Lacking Bank Financing Documentation?

For Brazilians abroad, direct credit from developers is often the only viable financing option, making off-plan purchases essential.

What Risks Should Investors Evaluate When Buying Off-Plan?

What Is the Risk of Construction Delay?

The average delivery delay for developments in Itapema and Balneário Camboriú is 6 to 12 months. This can significantly impact financial planning for investors expecting rental income.

What Is the Risk of Changes in Finishes?

Contractual changes can occur with consent. It is crucial to ensure that the contract requires the buyer's approval for any modifications.

What Currency Risks Exist for USD Investors?

The outstanding balance upon delivery is in BRL. Fluctuations in the exchange rate can increase costs in USD. Investors should accumulate currency reserves during construction to mitigate this risk.

What Additional Resources Are Available?

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